ENZO CHOI JAE HOON: The Korean Bridal Label and Its Designer

ENZO CHOI JAE HOON is a Seoul bridal label known for restrained lines, luxurious fabrics and detailed beadwork. Established in 2002 by designer Choi Jae Hoon, its gowns have been worn at the Cannes Film Festival, at the Metropolitan Museum of Art and on screen in recent Korean dramas, and the same house has recently launched a new line, ENZO EDIT. WEDDINGBOOK ATELIER produces ODM collections for the label, so these dresses are familiar to us from the pattern table to the final QC. This profile introduces the designer, the thinking behind the label, and the stories that shaped its reputation.

The designer: Choi Jae Hoon

Choi Jae Hoon studied clothing design at Yonsei University in Seoul and later completed an aesthetics program at Kwansei Gakuin University in Japan. Before moving into bridal, he worked for Hyundai Department Store, where he spent about two years as a buyer of luxury imported apparel.

In 2002 he founded Choi Jae Hoon Wedding, now DESIGN MARRIAGE, the house behind the label. Between 2009 and 2011 he was the designated designer for the Miss Korea pageant, and he has served as a director of the Korea Wedding Industry Promotion Association.

For our Japanese partners, one detail stands out: his time studying in Japan.

The label: ENZO CHOI JAE HOON

ENZO CHOI JAE HOON, established in 2002, is the line most closely tied to the idea of glamour. It pairs simple, well-controlled lines with high-quality fabrics, then adds elaborate beading that gives each gown its presence. The range covers a wide set of moods, from classic and refined to romantic and fashion-led, and the label describes its design center as the largest in Korea.

The thinking behind the work, as the designer's website puts it, is a dress that women dream of today and that their daughters may dream of one day. It means pursuing value that goes beyond trends and beauty that outlasts them, with fine detail and premium materials.

What the gowns look like

On our collections pages the range runs from the clean and minimal to the richly embellished. ECW-10 is a modern A-line in smooth crepe with short sleeves. At the other end, ANGELA carries crystal beads and sequins over a structured silk satin skirt, with a corset back.

Most of the label's styles in our catalogue are ballgowns, alongside mermaid, A-line and sheath silhouettes. The mood tags across the collection read modern and simple, elegant and classic, feminine and luxurious. You can see the full range on the ENZO CHOI JAE HOON brand page.

Moments in the spotlight

A new chapter: ENZO EDIT

The same house has recently launched ENZO EDIT, a new line, and has shared its Spring/Summer 2027 editorial. ENZO EDIT is described as holding a feeling that goes beyond simplicity, one that keeps a bride's own charm intact even in the special excitement of a wedding.

The editorial's tagline reads To be free, more than lovely. More than simple. In its own words, it speaks to brides who love being themselves, and it ends with a simple promise: every side of you is loved.

Following the label online

For new collections, campaign pictures and styling credits, follow @choijaehoon.official on Instagram. The account groups its highlights into bridal, focus and celebrity stories, and it is where the label shares styling credits for dramas and magazine projects, as well as news such as the Cannes red carpet in 2022.

The designer's own website, choijaehoon.com, presents the house's collections, its pictorial projects and the designer's profile.

Browse the collection with WEDDINGBOOK ATELIER

WEDDINGBOOK ATELIER produces ODM collections for ENZO CHOI JAE HOON at our Ho Chi Minh City atelier. You can browse the collections and the brand page, read how our OEM and ODM service works, or contact us to ask about the collection or to request buyer access. Registered buyers see wholesale pricing after signing in.

Sources